Monetizing Streaming TV relates to different ways of generating money through live streaming. It is not only important for the business but also helps a broadcaster in improving the quality of service. There can be several ways of achieving monetization, from dynamic ad insertion in Linear tv and streaming tv to paid subscriptions. Based on the type of content, one has to understand which method would be the best for business.
Here are some methods of monetizing content to give you a better understanding of monetization:
This method of monetization is widely used by sports streaming and live concert streaming content. The user pays every time they view the content, and the broadcaster receives the money. This type of monetization system may not suit all types of live stream content, but it goes well with sports, gaming sessions, and concerts. Several popular sports such as UFC, WWE, Boxing, and many more, provide their broadcasting rights to sports channels, who would then broadcast the video live on a pay-per-view basis.
· Selling Limited and Exclusive Usage Rights:
This method goes well with artistic content. If you have recorded nice music or some other content that may be useful for others, you can sell the usage rights to them and get paid in return. Exclusive usage rights mean that you sell the content entirely to another company. In contrast, limited usage rights refer to a limited exchange where the buying party may be obliged to use or edit the content to only a certain extent.
Subscriptions are a great way of monetization for beginners and small broadcasting companies. In a subscription-based system, the user pays for a subscription of your live stream content for a certain period. This is a good way of getting paid regularly for content and allows broadcasters a marketing option, where they roll-out several subscriptions offers and discounts to attract more viewers.
Beginners producing live content can also get paid through donations. This is the simplest way of getting monetized for beginners. All you need to do is put a donation request asking your viewers to donate and support the production.
· Sponsorship and Ads:
Ads and sponsorships are the best monetization method as it allows the broadcaster and the sponsor to grow. With new technologies like dynamic ad insertion in linear TV, broadcasters can roll-out customized ads that are user-specific and increase the chances of sales.
How to Get Monetized Easily
Well, getting monetized is directly related to the number of viewers the Livestream can attract. Though it is quite difficult to gain a good volume of viewership, with Amagi, monetizing content becomes quite easy. Amagi is a leading service provider in cloud broadcasting solutions with offices in New York, Los Angeles, London, New Delhi, and Bangalore.
Amagi provides cloud-based broadcasting solutions through their cloud playout platform CLOUDPORT. They create linear OTT channels, complete with program schedules, graphics, and ad schedules, which will help you to create a TV-like experience for your viewers.
So, if you are looking for a reliable cloud-based broadcasting service for monetizing streaming tv, Amagi can be the best choice.